서울의 강남, 논현동에 위치한 호텔 카푸치노는 국내 최초로 공유가치 창출(Creating Shared Value)을 지향하는 어반 라이프스타일 호텔이다. 소비의 주축으로 떠오른 밀레니엄 세대를 핵심고객군으로 설정하며 기존 호텔이 가진 권위와 거리감을 배제한 젊고 감각적인 공간과 공유 가치를 실현하는 브랜드 철학을 실현했다.

Hotel Cappuccino is first Korean urban lifestyle hotel creating shared value. They targeted Millennial as main consumer. For this it has excluded authority and distance of existing hotels and has realized brand philosophy through creating young, sensuous space and shared values.

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Hotel Cappuccino

19/04W2

밀레니얼 세대의
라이프스타일 아이콘

Icon of the Millennial Lifestyle

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